GN Hear & Now


GN Group strengthens its unique proposition with the flagship brands ReSound and Jabra – and changes the brand identity to support a renewed brand platform

GN – Who we are

For 147 years, GN Store Nord has been a global force of innovation in communication. From enabling worldwide communication with the first telegraphic connection between Europe and Asia in the 1870s, the GN Group today stands out as a world leader in intelligent audio solutions that transform people’s lives through the power of sound.

With world leading expertise in the human ear, sound, wireless technology and miniaturization, GN’s innovative and intelligent audio solutions are marketed by the brands Jabra, ReSound, Beltone, Interton and Otometrics in more than 90 countries across the world. Founded in 1869, the GN Group today has more than 5,000 employees and its parent company, GN Store Nord, is listed on Nasdaq Copenhagen.

Presenting a new brand platform

With our purpose to MAKE LIFE SOUND BETTER, the GN Group will use ReSound and Jabra as the driving brands further utilizing their combined competencies in the emerging markets of hearables and intelligent audio solutions. The GN Group’s new brand proposition expresses the benefits that the products and solutions under the ReSound and Jabra brands offer to users: INTELLIGENT AUDIO SOLUTIONS THAT LET YOU HEAR MORE, DO MORE AND BE MORE THAN YOU EVER THOUGHT POSSIBLE.

Changes to the ReSound brand

To reflect the GN Group’s vision and purpose – ReSound has a new modernised brand platform which will be rolled out across Australia and New Zealand over the coming months.
The future is exciting at GN and we’re looking forward to sharing it with you.